The Lucid identity features a custom-drawn logotype with a spark dotted “i” and a palette of dragonfruit/beet pink, with a pop of candy pink—a nod to the fact that while the ingredients are organic & low-sugar, this is still a treat-yourself moment. Vibrant packaging captures the sensory experience of each flavor with “buzzing” graphics that evoke the natural buzz of premium ingredients and the confidence of choosing Lucid over a cocktail.