PRNA multi-channel social marketing campaign addressing resilience among Langara College Nursing students.
This was a collaborative project with Helena De Aguiar Schnaider, Sahara Richards, and Taso Gourtziovalitis, with photography by Eric Stewart + Charissa Blind.
The concept and creative direction were developed together as a team, with my individual contributions including the website landing page, the event banner for The Exchange, and organizing the team's workflow across FigJam and Notion.
The campaign is called PRN, Already in Your System. In medical shorthand, P.R.N. means "as needed" — reframed here as a reminder that resilience is not something students need to find, but something already within them.
The photoshoot centred on close-up, high-flash imagery of glitter-filled medical props — IV bags, pill capsules, syringes — transforming familiar clinical objects into something vivid and human. Props were handmade the day before the shoot, and we all worked together on creative direction on the day.